Sustainability at Curver
Curver is a world-wide manufacturer of consumer products for the home and garden. In 2020, Curver pledged to become a world-leader in sustainability. As part of this initiative, the company developed a range of eco-friendly products such as food keepers and waste bins. In order to better align with its new set of environmentally-friendly values, the brand also wanted to change its communication assets.
Brand Identity
Packaging
Social Media
Production
Together with a design team, I created a new planet-friendly visual language. Curver is a strong, established brand. The challenge was to incorporate this new set of values onto its existing powerful identity. We introduced a new color scheme, nature visuals, and earth tones to successfully merge Curver’s new and old identities into one.
I created assets aimed for a range of platforms, such as Amazon, social media, and Curver’s website.
I created assets aimed for a range of platforms, such as Amazon, social media, and Curver’s website.
