I'm Léa, a former digital cartographer.

I used to work in the Geographic Information Systems (GIS) industry. A decade ago, life opportunities took me to The School of the Art Institute in Chicago, where I've earned a certification in Graphic Design followed by a UX Design Certification from NYU.

Back in Tel Aviv, I've worked in a creative agency as a designer, gaining experience in Brand Development, Web Design, Animation Storyboarding and Production Planning.

Simultaneously, I have been running my own design company.

In her Manifesto, Jessica Walsh sums up the reasons why I love being a designer: good design informs, inspires, delights, sells, tells a story, makes complex topics easier to understand, makes experiences simpler, drives attention to a cause.

[TL;DR] What I do best

BRAND IDENTITY DESIGN
Making businesses stand out and attract their target audience with Brand Strategy and Visual Identity:
  • Research
  • Positioning & Values
  • Logo
  • Typography
  • Colors
  • Brand Assets
  • Messaging
  • Brand Guidelines
  • Print & Digital Brand Applications
WEB DESIGN
Enhancing businesses digital presence with Digital Assets:
  1. Website Design
  2. Landing Page
  3. Newsletter
  4. Social Media Kits
ILLUSTRATION
Imbuing brands with unique personality:
  1. Icons/Pictograms Sets
  2. Spot Illustration
  3. Lettering/Illustrated Typography
  4. Infographic Illustration

I've worked with

FIDF
Curver
Keter
Lily Rose
Vario
RunRight
The State Comptroller and
Ombudsman of Israel
MyHeritage
Leumi
ZenGo
BabyTv

[What else] What I love currently

Black Tahini
Tasting recommendations
Spoon
Challah bread
Raw veggies salads
Cooked veggies salads
AI
Experimentations
Web interactions coding
Image creation
Kangoo Jump
Workout flow
Warmup
Dance
Squat
Tabata
Cooldown