Belvoir Winery is located in the Luberon region in Provence, South of France. Chavie & Henri, the landlords, produce their own wine, grape juice, jams and more. An elegant serif typeface was selected to represent the brand, in line with the regional savoir-faire and the boutique style of Belvoir. The color palette is inspired from the wide range of hues and tints that wine is blessed with. The imagery reflects the connection to the land and to the landscapes of Provence.